Hi! I was at the Dr. Ian Dunbar dog training conference in Missassauga this fall, and the AuroraLites people were there. I was very impressed by this collar and just *had* to have one for my dog! Moxie the pug/boston terrier mix is all black and it is difficult sometimes to see her at the dog park in the evening -- especially with these dark Canadian nights. Now we can easily see her and feel more comfortable in allowing her to run around with her doggie pals. People at the park are amazed at Moxie's funky collar, and strangers on the street stop us to ask about the collar. Thank you for making such a wonderful product! Michelle Tribe Ottawa, ON